MEDIA OUTREACH & EDUCATION (MOE) FORM INTRODUCTION

Purpose:
A Media Outreach and Education (MOE) unit is earned when your agency shares Medicare or MIPPA information through mass media or distributed materials—rather than direct presentations to groups.

What Qualifies:
Eligible media types include:

• Billboards / Outdoor ads – Count total traffic views (impressions) once per posting.

• Email Blasts / Newsletters – Count number of recipients or subscribers.

• Newspaper or Magazine Articles – Count circulation numbers from publisher.

• Radio / Television / PSA – Count estimated listeners or viewers.

• Social Media Posts – Count post reach or views from official program accounts only.

• Websites – Count page views or unique visitors to your agency’s own site.

• Other Media – Flyers, postcards, brochures, or print materials distributed to the public (e.g., at partner sites or through mailouts).
  
  

Counting Reach:
Report the estimated number of people reached (impressions, circulation, or distributed copies). For example:

• Facebook post with 2,500 views = 1 MOE unit

• Parish newspaper article with 8,000 circulation = 1 MOE unit

• Mailing 400 LIS flyers = 1 MOE unit
  
  

What Doesn’t Qualify:

• Live or recorded presentations with an interactive component (those count as Group Outreach).

• One-on-one client communications (those count as Beneficiary Contacts).

For Sample Outreach Materials and resources you can use to provide Media Outreach units, visit www.ncoa.org/article/sample-mippa-outreach-materials/ 

For additional information on Media Outreach and Education units and detailed instructions on filling out the STARS Form below, visit